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Branding that makes a business recognisable.

Identity systems and guidelines that make you easy to recognise, and easy to keep consistent as you grow.

Talk about branding See selected work

01 / Overview

A brand is what people remember

People form an impression of a business in seconds, long before they read a proposal. Branding is the work of deciding what that impression should be, then building the visual and verbal tools to deliver it every time.

We start with your audience and what makes you different, and only then move to logos, colour and type. The result is an identity that a designer, a developer and a new colleague can all apply in the same way.

A good fit if

  • You are launching a business and need a first identity that can grow.
  • Your current logo works, but nothing around it looks consistent.
  • You are repositioning, merging or entering a new market.
  • Your brand needs to work on screens, in print and on social channels.

02 / Capabilities

What branding covers

Strategy and positioning

Audience, promise and tone, worked out with you in a short, structured set of conversations.

Visual identity

Logo, colour, typography, imagery and icon direction, designed together as one system.

Verbal identity

Voice principles, key messages and naming support, so what you say sounds like who you are.

Guidelines and assets

Clear rules and ready-to-use files for the people who will apply the brand every day.

03 / Process

How the work unfolds

  1. 01

    Discover

    We review what exists, talk through goals and look at your audience and competitors.

  2. 02

    Define

    Positioning and creative direction are written down and agreed before any design is polished.

  3. 03

    Design

    We explore identity routes with you, then refine one into a complete system.

  4. 04

    Deliver

    Guidelines, asset files and a handover session so your team can use the brand confidently.

04 / Deliverables

What you receive

The final list is agreed in the proposal for your project.

  • Logo suite in vector and web-ready formats, with usage rules.
  • Colour palette and typography specification, with accessible text and background pairings checked against WCAG contrast ratios.
  • Brand guidelines covering voice, imagery and common applications.
  • Templates for the materials agreed at the start.
  • Favicon, social profile and other web-ready assets.

05 / Questions

Common questions

What is the difference between a logo and a brand identity?

A logo is one mark. An identity is the whole system around it: colour, type, imagery, voice and the rules for combining them. The system is what makes your materials look and sound like one business.

Do you help with naming?

We can support naming with a shortlist of options and the reasoning behind each. We do not provide trademark or legal clearance. That needs a qualified professional, and we recommend getting it before you commit to a name.

How do you make sure the colours are accessible?

We test text and background pairings against WCAG 2.2 contrast requirements while choosing the palette, and we record which pairings are safe for which uses in the guidelines.

What do we receive at the end?

Final asset files, a guidelines document and a short walkthrough. The exact list is agreed in the proposal so there are no surprises.

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